Not so long ago, farmers' protests were ubiquitous in the news. Angry farmers took to the streets to denounce regulations and administrative restrictions, among other things. The combination of valuable competition and high price volatility will make it extremely difficult for farmers. OVAL (formerly 'The Oval Office') worked together with FOD Economy, SMEs, Self-employed and Energy to make consumers aware of the importance of local consumers. Conscious consumers by reading the label The campaign 'Use your common sense' encourages Belgians to choose local products by reading the label. This small but powerful step not only supports the local economy, but also has a positive impact on the climate and our health. With a visual style that links consumers to common sense, the message is spread through a strong digital campaign, supported by partners and ambassadors. Meet Sofie Dumont & Loïc Van Impe as ambassadors TV chefs Sofie Dumont and Loïc Van Impe are proud ambassadors of this initiative and contribute to the campaign, both through their own social media and through the channels of the FOD Economy.
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